01


about the hello family

Belcash is the proprietor and provider of the 'Hello' brand. We attempt to find the perfect fit for our customers and partners. This heavy focus on customer service, innovation and professionalism means that our stakeholders are proud to identify themselves with us. Though each Hello brand represents a different service, they all share one key feature - the mobile phone is the access point for their service. The main focus for Hello brands is what customers want and expect from the respective services. The Hello brands are aspiring and inclusive, aiming to connect all Ethiopian citizens for a brighter future; a future that unlocks the potential of the country and its diverse people. The Hello brands say 'Hello' to their customers and offer them essential services with a high level of convenience, quality and affordability.
 

02


our services

Over the last four years, our service has allowed the Ethiopian population to access the following services using their mobile phones:
Health advice (HelloDoctor)
Market access (HelloMarket / HelloGebeya)
Labour market access (HelloJobs / HelloSera)
Legal advice (HelloLawyer / HelloTebeka)
Mobile Trade service (HelloBroker/ HelloDelela)
And, since February 2015, in partnership with select Ethiopian banks and micro finance institutions;
Financial Inclusion (HelloCash)
 

03


management team

 
 
 

Mountaga
Diop
Founder & Chief Executive Officer
Serial entrepreneur, Former Special Advisor of the President of the Senegal Republic on IT matters and Ing. Civil Engineering from the Polytechnical School of Thies (Senegal).
 
 
 
 

Abebe
Negede
Chief Compliance Officer
23 years at the National Bank of Ethiopia, Founder and President of Bunna International Bank and MBA International Business from the University of Albuquerque (US)
 
 
 

Emil
Sjoblom
Chief Commercial Officer
7 years experience in delivery of Mobile Financial Services in Africa, Multiple roles across operational and commercial functions concluding with Acting Head of MFS – Rwanda and Masters from KTH Royal Institute of Technology.
 
 
 
 

Boudewjin
Becking
Chief Information Officer
16 years of experience as a software engineer, Software team leader at NXP, Senior software engineer at Philips Semiconductors and Atos Origin M.Sc. in Mathematics from the University of Utrecht(Netherlands)
 
 
 
 
 

Marko
Edzes
Chief Technical Officer
20 years experience in designing and deploying innovative technology, Senior Principal IC Architect at NXP and M.Sc. in Optoelectronics from the University of Hertfordshire (UK).
 
 
 
 

Greg
Reeve
Chief Strategy Officer & CEO Advisor
Former Chairman of the Mobile Money Interoperability Program Leadership Group (GSMA), General Manager - Mobile Financial Services (Millicom/Tigo) and Head of Mobile Payments Solutions (Vodafone).
 
 
 

Alioune
Diop
Chief Financial Officer
15 years experience in finance and administration, Auditor at Ernst & Young, Account Manager at SNS Bank and BA International Management from the University of Utrecht (Netherlands).
 
 
 
 

Abrham
Gulilat
Chief Operating Officer
15 years experience in financial technology and global trading, Project Manager at KPN, BA International Business and Management from the University of Utrecht (Netherlands)
 
 
 
 
 

Zewdu
Assefa
Senior Director
Over 20+ years of professional IT and Management experience. 16+ years in the U.S. & 7+ years in East Africa. BS in Electrical Engineering from University of Dayton & MBA from University of Dallas. Recent engagements as ... Read more
 
 
 
 

04


board of directors

 
 

Faisal
Mikou
Chairman
Faisal is the Managing Partner of Arabica Investment, he has 20 years of investment management and banking experience, including 4 years of investments in Ethiopia.
 
 
 
 

Mountaga
Diop
Founder & Chief Executive Officer
Serial entrepreneur, Former Special Advisor of the President of the Senegal Republic on IT matters and Ing. Civil Engineering from the Polytechnical School of Thies (Senegal).
 
 
 
 
 

Frank Van
Bezooijen
Non-Executive Director
Frank started his career as a CPA at EY. He is founder and owner of several international companies, focussing on social impact. As non-executive board director of BelCash he advises on strategic, financial and social issues.
 
 
 
 

Greg
Reeve
Non-Executive Director
Former Chairman of the Mobile Money Interoperability Program Leadership Group (GSMA), General Manager - Mobile Financial Services (Millicom/Tigo) and Head of Mobile Payments Solutions (Vodafone).
 
 
 

Alioune
Diop
Board Secretary
15 years experience in finance and administration, Auditor at Ernst & Young, Account Manager at SNS Bank and BA International Management from the University of Utrecht (Netherlands).
 
 
 
 

Omar
Bagersh
Non-Executive Director
Omar is a partner at Arabica Investments. He has over 25 years of investment and management experience and a deep understanding of Ethiopia’s business environment.
 
 
 
 
 

Zemedeneh
Negatu
Non-Executive Director
Zemedeneh represents the Fairfax investments in Belcash.
 
 
 
 

04


our mission

To help unlock the potential of Ethiopia through the digitalization of essential services, such as finance, healthcare and education. To help drive sustainable and inclusive growth though digitalization.
We believe digitalization will lower transaction costs and bring essential services to the reach of the poor. It bypasses the conventional time consuming and capital intensive build-up of fixed assets (banks branches, school buildings and clinics).
 

05


financial institutions working with us

 
 
 
 
 
 
The solutions and support services are designed and deployed in a scalable fashion with the flexibility to reconfigure/support existing applications in a cost-effective manner. BelCash brings to the table, learnings from its previous engagements in local Implementation and would leverage this experience in meeting the client’s project objectives.
 

06


working with

Belcash provides its technology platforms to business across the different industries. Currently, we have over 200 businesses using our digital business platforms to enhance the services they provide to their clients. To list few of the businesses that currently use the different digital business platforms that is provided by Belcash:

in the transportation sector

 
 
Ze-Lucy, Ethiopian Taxi Company is engaged with Belcash to enhance its bill notification and bill payment processes. Belcash provides its digital business platform to Ze-Lucy to facilitate the tri-party activities between the Ze-Lucy, Drivers and End-Users. Belcash also provides its call center facilities to Ze-Lucy to provide a centralized location to receive and transmit a large volume of requests by telephone.
 
 
Selam Bus is a cross country transportation company in Ethiopia. Selam Bus has formed a working partnership with Belcash to allow travellers to book their trip from their mobile phone by placing a call to the centralised call center and proceed with payment from their mobile phone or/and using the more than 4,500 HelloCash agent networks.
 
 
 
 

in the entertainment sector

Edna Mall with partnership with Belcash allows moviegoers to reserve their seats and proceed with payment using HelloCash. This option gives the moviegoers to avoid having to go earlier than need to the Cinema Theatre to purchase their tickets.
 

in Utilities

 
The Bishoftu Water supply and Sewerage authority formed partnerships with Belcash to implement payment notifications and bill payments. Customers in Bishoftu are now able to make their water bill payment from their mobile phones or by going to one of the HelloCash agents in Bishoftu.